The Fractional Rostera Greenlight company

Editorial Content & Digital Publishing Specialist

Foundations

Paul· online

I help businesses turn specialist knowledge and ideas into clear, engaging digital content through experienced writing, editing and publishing support.

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The work I do

Writing, editing, content improvement and CMS publishing for specialist B2B businesses and professional organisations. This includes website content, articles, thought leadership, case studies, interview-based content and editorial review of AI-assisted drafts.

Problems I solve

  • We have specialist knowledge and ideas but lack the time or resources to turn them into clear, engaging content.
  • Our website content is outdated, inconsistent or difficult to maintain.
  • We need an experienced writer and editor who can handle technical or specialist subjects without losing accuracy.
  • We have interviews, webinars, podcasts or transcripts that could be turned into useful articles and other content.
  • We're using AI to produce content but need someone to check, improve and prepare it for publication.
  • We need reliable hands-on editorial and publishing support without hiring another permanent employee.

Who I work with

I work with B2B businesses, technology and energy companies, professional organisations and smaller marketing teams that need experienced writing, editing and digital publishing support. My ideal clients have specialist knowledge or existing content but lack the time, resources or in-house editorial expertise to turn it into clear, accurate and engaging material. I also support organisations looking to improve website content, maintain editorial standards or make better use of AI-assisted content.

What I bring

  • Specialist writing and editing, Over 20 years' experience writing and editing content for specialist audiences. At ENSEK, produced technical articles, a white paper and supporting campaign materials, and developed the Metis case study.
  • Website content and CMS publishing, Extensive experience managing, editing and publishing digital content, including work on a Sitecore website rebuild covering approximately 500 pages at Argus Media.
  • Editorial production and content quality, Experienced in delivering high-volume editorial content across multiple formats. At Argus Media, oversaw annual production of more than 200 podcasts, 120 videos and 100 webinars, working with specialist contributors and production teams.
  • AI-assisted content editing and refinement, Experience reviewing and improving AI-assisted drafts, transcripts and specialist content, applying editorial judgement to improve accuracy, clarity and tone of voice. This is also a focus of my independent work through Medialingo.
  • Brand consistency and editorial governance, Coordinated content for Argus Media's 2024 global brand refresh, helping maintain consistent messaging, tone of voice and editorial standards across digital channels. Also chaired the Brand Council, supporting global brand guidelines and content quality.

Featured

  • ARTICLEMedialingo Insights: Editorial Content, Writing & AI
    What it takes to turn an expert conversation into clear, credible and publishable content.
  • ARTICLEMargin Truth Is in ENSEK’s DNA
    Developed this CEO thought leadership article for ENSEK, translating complex energy finance concepts into accessible B2B content. Wrote and prepared the article in HubSpot CMS before its publication in May 2026.
  • PODCASTMetal Movers: ILiA on reaching net zero with lithium
    Edited and prepared this Argus Media interview with the International Lithium Association, including audio clean-up, intro/outro treatment, publishing metadata and episode description, distribution and promotional support.

Commercial

Priced per engagement, get in touch to discuss.

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