Fractional Senior Product Marketing Consultant
FoundationsAlbert
Senior product marketing manager experienced in go-to-market strategy, positioning and messaging for B2B SaaS and AI-powered products across tech companies and professional services. Skilled in customer and market insight, value proposition development and translating complex product capabilities into compelling narratives that drive adoption, engagement and growth
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The work I do
B2B product marketing for SaaS and technology solutions
Problems I solve
- We need better product positioning and messaging that resonate with our target audience.
- Our product launches are failing to gain traction in the market.
- We're struggling to track and analyze our product performance effectively.
- The sales and marketing collateral does not cover the sales cycle
- Low-quality marketing and sales qualified leads
- I want to translate from a product lead to a marketing lead company
Who I work with
Technology, Telecoms, Utilities, and SaaS companies needing product marketing expertise
What I bring
- product marketing positioning and messaging, sales and marketing enablement creation
- go-to-market strategies, product launches
- customer journey mapping
Featured
- VIDEOBuilding Smarter Customer Journeys
- ARTICLEThe Impact of Digital Transactions on Public Utility Companies
Commercial
Priced per engagement, get in touch to discuss.