Fractional Brand Strategist
FoundationsMartin
Transforming chaotic marketing strategies into clear, impactful branding for charitable organisations and creative agencies.
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The work I do
helping brands establish clarity and impact in their marketing strategies, especially within the charity sector
Problems I solve
- our marketing strategies feel chaotic and ineffective
- we need to enhance our brand's visibility and impact in the charity sector
- there's inconsistency in our brand messaging across different platforms
- we struggle to develop a cohesive marketing plan that engages our audience
Who I work with
charities, creative agencies, and organizations needing brand strategy and marketing direction
What I bring
- a framework for developing and implementing organisation-wide marketing plans, as seen in experience leading brand strategies for RNIB and Mavis Technologies
- a deep understanding of brand consistency and alignment across various channels, demonstrated during tenure as Director of Brand at RNIB
- team development and mentoring focused on collaboration and innovation, noted in summary regarding mentoring and fostering team culture
Commercial
- £500 / day