Fractional Head of Product - Product Strategy, Delivery & Growth

The work I do

I provide fractional and interim product leadership to businesses that need experienced product direction without a permanent full-time hire. I help businesses define their product strategy, identify opportunities for growth, improve existing products and develop new ones. I combine strategic thinking with hands-on product management, bringing together customer insight, UX, analytics, commercial priorities and technology to deliver meaningful results. I've worked across B2B SaaS, consumer applications and complex digital platforms, often joining businesses at a point of growth or change where stronger product leadership is needed.

Problems I solve

• We've got a product and a development team, but we lack clear product direction. We need someone experienced to define priorities, align the roadmap with business goals and help us make better product decisions.
• We're attracting customers, but too few are activating, converting or staying. We need to understand what's going wrong and improve our product experience and commercial performance.
• We need to develop, redesign or significantly improve our digital product, but lack the senior product expertise to bring together customer needs, UX, technology and delivery.
• We want to introduce AI capabilities into our product, but need help identifying genuine customer value, shaping the experience and turning ideas into usable features.

Who I work with

Founders, CEOs and leadership teams of start-ups, scale-ups and established businesses that need experienced product leadership to support growth, transformation or product development. Particularly well suited to B2B SaaS businesses, digital platforms, subscription businesses and companies with consumer-facing applications. I work best with organisations that have an established product or development capability but need stronger strategic direction, customer insight, prioritisation or leadership to achieve their business objectives. Comfortable working with international and distributed teams, either remotely or in a hybrid arrangement.

What I bring

• Product leadership and strategy - Over 20 years of digital product experience, including Head of Product and Product Director roles. Established product functions as the first product hire at OnePulse and Ksubaka, taking ownership of multi-product strategies, roadmaps and product development practices., Product development and transformation- Led major product redesigns and new product development across B2B SaaS, consumer mobile and connected retail. At Ksubaka, took products from concept to launch and helped scale an international connected-retail network from hundreds to over 10,000 devices.
• Customer experience, growth and analytics- Experienced in using customer research, behavioural analytics and experimentation to identify and address barriers to growth. At OnePulse, a mobile onboarding experiment increased registration progression from 88.1% to 93.2%, with 99% statistical confidence., Commercial product thinking - Connect product decisions with business performance. At Gousto, initiated a bad-debt programme that recovered £30,000 in its first month and introduced purchasing improvements that supported a fourfold increase in wine sales without reducing margin.
• AI-enabled product development - Hands-on experience developing AI-enabled product capabilities, including AI-assisted research creation and analysis, conversational research experiences and production AI-supported data-quality controls. Experienced in translating emerging technology into practical customer-facing propositions., People management - managed product and UX teams at Ksubaka, Gousto, Moonfruit and OnePulse

Commercial